PATRON STANDS FOR CHANGE.
The moments when we were mountaineering, biking, climbing, fly fishing and walking in the mountains and valleys and observed how much rubbish is left behind, both consciously and unconsciously, united us.
We no longer wanted to stand idly by and decided to take action. That was the birth of the #plasticfreepeaks movement.
With the CleanUP events and awareness-raising workshops we want to trigger an intrinsic change in awareness and inspire people to bring their protective instinct to life.